Could Chrysler Firepower Steal Sales

Chrysler is toying around with the concept of building a vehicle that will go where no Chrysler moniker has gone before it : on the raceway. Sure, there have been stock Newports and Cordobas that have been raced, but nothing that was “pure race material” has ever worn a Chrysler label. Dodge yes, but Chrysler no. That may all change if the Firepower is built. Read on and let’s see what this hot looking vehicle is all about.

The U.S. Vehicle shows throughout 2005 featured a number of great looking concepts. One of the vehicles, a Chrysler Firepower, drew strong interest from visitors. Based on this consumer interest, the Firepower may go from idea to developing project if many DaimlerChrysler officials have their way.

Borrowing heavily from the Dodge Viper sport auto, the Firepower concept has the Corvette in its crosshairs. In fact, the Firepower is probably going to be a more sumptuous version of the Viper, borrowing its engine, transmission, and whole platform. As you know, the Snake also competes with the Corvette.

Depending on which schematics Chrysler comes to go with, the body itself may only be barely different from the Viper. However, the concept car clearly shows that the Firepower has its own skin, so it has still to be seen what the final ridicule up of the production version will look like.

Like the Viper, V10 power with 500+ h.p. Will probably be standard with the Firepower. Beyond that, look for leather everything, a complicated navigation and sound system, and real wood trim. Hey, for $80,000 you better get the genuine stuff!

We will not know till this Spring whether the Firepower will see the light of day. DCX may decide that the Firepower could nick more sales from the Viper than the Vette, leading to the project being cancelled. Still, if the right design is chosen the Firepower would hold its own in a tough market and complement the Snake not compete against it.

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