A venerable name in autodom is being resurrected and it will soon grace the body of a massive, rear wheel drive expensive car. After a successful “concept car” debut at a pair of recent auto shows, the Chrysler Imperial will be built and should be in U.S. showrooms in 2010. Yes, it will be a long wait for the Imperial’s return but the automobile must first await further changes within DaimlerChrysler before it can be built. Read on to find out more about the Imperial’s impending return.

The Chrysler Imperial which has been currently making the rounds at various auto shows has been well received. Visitors have remarked positively about the car’s Bentley like look as well as its gaping interior and luxury appointments. Now , the brand has nothing larger or more splendid to supply buyers who might want to upgrade from the 300C, so Chrysler has been regularly losing buyers to more luxurious brands, something parent DaimlerChrysler [DCX] wants to stem.

The Imperial name can be traced all the way back to 1926 when Walter P. Chrysler made a decision to take on Lincoln and Packard with a luxury model all of its own. From its inception, the Imperial has always represented the top of the line auto for Chrysler and it has, at numerous times, been marketed as its own make. Numerous versions of the Imperial have shown up over the years, with most of them being ultra opulent versions of Chrysler’s New Yorker model.

The 2011 Chrysler Imperial will be similar in design to the idea automobile, but without the suicide doors. Chrysler put the special doors on the concept car in order to to make it easier for car show visitors to see inside the auto. Still, reports from the company are implying that the 22 inch wheels, Bentley grille, boxy body, and leather/wood trim would be included. Costs for the Imperial won’t be voiced for several more years, but it could retail for as high as $60,000 in the opinion of reports. Now , the top of the line 300C maxes out at around $42,000.

So, why the hold up? Well, for one thing the Imperial program will be an added expense for DCX. Now , the company is in the process of making its Mercedes line up more profitable and that involves the cost of updating several models. based on the Mercedes “R Class” body, the coming Imperial is certain to be built on a more modern version of the R Class platform. Both cars would arrive in dealer showrooms at the same time as 2011 models, therefore the long lead time.

The Imperial idea sits on a frame with a 123 inch wheelbase. The car measures 214 long, much longer than the 300C. Reports are showing that the tenet car dimensions are probably going to be retained.

For Chrysler fans, the Imperial represents further strengthening of the Chrysler-Mercedes relationship. By using a Mercedes platform, the Imperial can be built and will give Chrysler a desirable product. With a standard V8 mated to a five or six speed automatic the car will certainly not be on the fuel efficient side. However, my best guess is that the car will also come optionally equipped with a thrifty Mercedes built turbo diesel, a first for any Chrysler car.

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